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Located in downtown Milwaukee, this new visitor experience presents the story of the Harley-Davidson Motor Company. The museum located on 20 acres, houses 40,000 square feet of exhibits and opened in July, 2008. The museums extensive collection includes motorcycles beginning with the 1903 Serial No.1 bike as well as other iconic examples of the company’s heritage. Artifacts; both from the corporate archives and those donated by enthusiasts tell a story which is unique to the Harley-Davidson brand. The twelve galleries are divided into specific areas including The Motorcycle Gallery Part I: 1903-1940, The Harley-Davidson Journey Part I, The Engine Room, Clubs and Competition, The Poster Wall and The Tank Wall; all located on the upper level.