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Our Work
Heartwood is a new $16 million, 30,000 SF tourist destination originated by the Virginia Department of Housing and Community Development. Opened in June 2011, Heartwood was designed by 1717 Design Group to showcase the talents of the region’s diverse community of artisans and musicians while enticing visitors to explore and support Southwest Virginia’s wealth of cultural, natural, and commercial attractions. Heartwood’s complementary programs—regional visitor center, artisan retail gallery, music venue and dining establishment—presented the perfect opportunity for 1717 to create a immersive shopping experience.